Investigación de mercados: un enfoque aplicado.

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Material type: Text

TextLanguage: es Publication details: México : McGrawHill, 1993.Description: xix, 812 p. : tabla, diagrISBN:

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Holdings
Item type	Home library	Call number	Status	Barcode
Books	Centro de Información Eduardo Savino	658.8.012.12 K623 4.ed. (Browse shelf(Opens below))	Available	48387

Total holds: 0

Traducción: Gloria Elizabeth Rosas Lopetegui y Marco Antonio Tiznado Santana

Revisión técnica: Juan Gonzalo Londoño

Disquete 3½ 1, adjunto a contratapa

Glosario y apéndice: p.767-795

Bibliografía de pie de página

T+tulo original: Marketing research: an applied approach

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